The need for resources grows as sales do—building small has the advantage of making it easier to get to profitability, but also means understanding how to scale your business, not just grow your sales.

  1. Early adopters are often not your core market
  2. Use data and learn to get more out of each effort
  3. Focus on methodical growth—leveling up is not a linear affair

When you start small, growth is boundless—companies who take on large investment, hire too quickly, build too much have a much harder road ahead of them because they are always chasing the black line and have to answer to people outside the company for it. If a small idea launches with revenue and has methodical growth, you only need investment to accelerate your already predictable scale.

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