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Eliot Peper’s True Blue

You should take the time to read @eliotpeper’s True Blue, released today as a public art project on the web, incorporating web design, illustration, and story. True Blue exists in a world where your status and ability is judged by the color of your eyes, reminiscent of Gattaca, one of my all-time favorite science fiction films. The story is elevated by beautiful illustrations from Phoebe Morris and Peter Nowell’s incredible art direction and development.

Equally as interesting is Eliot’s post about the project and how they went from idea to story, to illustrations, to a web site. There is innovative work underneath a compelling and thoughtful writing, and after reading the behind-the-scenes post, I read True Blue on multiple devices to appreciate the micro-animations and “Narrative Responsive Design”.

The recounting also reminded me of my own post about how I think of art as a verb, rather than a noun, and how it happens when we create, not as the finished object, which I resurfaced for you.